Adam Hodson

2026 - Present

Brand Voice

Founder & Lead Developer

Brand Voice is a hybrid human & AI software that I developed to facilitate full-service content marketing strategy and SEO content writing for agencies, freelancers, and website owners. The software integrates via API with various LLMs to handle everything from campaign strategy and topic ideation to writing, editing, and optimization. Brand Voice soft-launched in late 2025 and is currently working with a number of marketing agencies and online businesses throughout the world to streamline their content pipelines.

2019 - 2025

Proper Noun (Agency)

Co-Founder & President

Proper Noun was launched after merging my first agency, Bricks & Mortar Creative, with a small UX design studio that had been a frequent collaborator for several years. Proper Noun specializes in custom WordPress development, application development, e-commerce development, content marketing, SEO, PPC marketing, and conversion rate optimization. In addition to president and co-founder, I was the marketing and strategy lead and lead web developer on all client projects.

Notable Clients:

• Hey Dude Shoes (2019 - 2022) Hey Dude Shoes was a Proper Noun client from the agency's launch through 2022, when it was acquired by Crocs. Proper Noun was responsible for a wide range of custom Shopify development services, including theme and app development, conversion rate optimization, and ongoing content marketing. In addition, Proper Noun lead the integration of the various disconnected Hey Dude Shoes international websites into a singular international e-commerce store.
• CITI Program (2019 - 2025) CITI Program is a leading web-based provider of research ethics, compliance, and safety training courses for universities, hospitals, and government agencies worldwide. Proper Noun provides a wide range of services for CITI Program, including custom WordPress website development, custom website integrations with CRMs, webinar systems, and other platforms to improve automation, as well as technical SEO consulting, content marketing, and conversion rate optimization.
• Noble Gold Investments (2021 - 2024) Noble Gold Investments is one of the top financial services firms in the precious metals IRA & direct-to-consumer bullion sales space. Proper Noun conducted a multi-year content marketing campaign, lifting monthly organic search traffic by over 1000%. Proper Noun also performed a significant conversion rate optimization overhaul, improving overall conversion rates by more than 7% in a 6-month period. In addition, Proper Noun was responsible for ongoing web development of interactive lead magnets and for modernizing and expanding their affiliate marketing program.

2014 - 2019

Bricks & Mortar Creative (Agency)

Founder & President

I launched Bricks & Mortar Creative after leaving my position at Hey Dude Shoes/Lever Your Business. The goal for this agency was to offer the same set of services that helped Hey Dude Shoes scale so rapidly to other e-commerce brands and online businesses. Bricks & Mortar primarily focused on custom Magento development, custom Shopify development, custom WordPress development, and a wide range of growth marketing and SEO services. I managed a team of 6 to 8 people and was the marketing and strategy lead and lead web developer on all client projects.

Notable Clients:

• Hey Dude Shoes (2014 - 2019) Hey Dude Shoes was Bricks & Mortar Creative's first client. As agency of record for the brand, we provided ongoing web development, paid advertising management, content marketing services, and e-commerce consulting services. During this period, the online store saw a nearly 320% increase in online sales as well as a 1600% increase in monthly traffic.
• Perry Ellis (2014 - 2017) Bricks & Mortar Creative worked with Perry Ellis International from 2014 until 2017, when the brand underwent significant internal reorganization. Bricks & Mortar was responsible for website development for several of their clothing brands, including Penguin, Savane, and Axist. In addition, Bricks & Mortar also developed several internal websites to manage brand assets and distributor communications.
• CITI Program (2018 - 2019) CITI Program is a leading web-based provider of research ethics, compliance, and safety training courses for universities, hospitals, and government agencies worldwide. Bricks & Mortar provided a wide range of services for CITI Program, including custom WordPress website development, custom plugin development, technical/on-page SEO, and content marketing.
• BlueDogInk.com/OfficeCrave.com (2016 - 2019) BlueDogInk.com and OfficeCrave.com are two e-commerce stores for office supplies and home goods owned by JD Future Enterprises, with over 2 million products across both properties. Bricks & Mortar Creative provided custom e-commerce web development, technical optimization to manage load balancing and user bandwidth, and a variety of growth marketing services, including SEO, content marketing, and conversion rate optimization. Online sales grew more than 160% during this period, largely due to the improved organic visibility we achieved through technical SEO improvements and a robust content marketing strategy.

2010 - 2013

Hey Dude Shoes / Lever Your Business

Director of Internet Marketing

After graduating from the University of Florida, I relocated to Los Angeles and soon after began working for Lever Your Business, a company that owned, marketed, and distributed a variety of brands. When I began working for the company, I spent just under a year overseeing digital marketing for their wooden watch brand, WeWOOD Watches. This included everything from website development to paid ads management. In late 2010, the company's internal focus shifted away from WeWOOD watches toward the launch of a new shoe brand, Hey Dude Shoes, which would become one of the most recognizable names in casual footwear.

• Developed and maintained the Shopify websites for WeWOOD Watches and Hey Dude Shoes.
• Oversaw the strategy and marketing efforts for WeWOOD Watches, growing monthly sales by over 75% in less than 12 months.
• Developed the first Hey Dude Shoes USA website and oversaw the launch of the brand's marketing in the US market.
• Oversaw all digital marketing efforts and SEO efforts for Hey Dude Shoes, helping to grow online sales to over $1.25mm in the first 12 months.